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    Casino Promotion Ideas

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    This keeps players in the casino. Many casinos offer scratch cards. However, the smart ones guarantee that everyone wins something, even if only a pack of cards, to encourage brand loyalty.

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    These types of grand-scale promotions can vary by prize structure, types of secondary prizes available, time of year, type of table game being promoted, and a variety of other factors.

    They are typically not cheap and are designed to produce a big bang in table games with a high-profile giveaway. Comps and free play are givebacks to table game players based on their value to the casino over some determined period of time.

    Comps are often free or discounted meals and rooms, although they can also include entertainment tickets, cigarettes, shopping items, golf, spa and anything else that can be purchased at a casino property.

    Free play is free or casino-matched bets on a table game, usually in the form of a chip or a coupon. These are simple, inexpensive, player pleasing promotions and giveaways, often conjured up by a creative marketing manager or an innovative table game exec.

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    2 Kommentare

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